Permanent
VP Global Marketing
Field Based

VP Global Marketing

Ref: 244| Posted: 11th Jun 2024

Job Opportunity: VP of Global Marketing at Terumo Aortic

Company: Terumo Aortic
Location: Global
Reports to: Chief Commercial Officer (CCO)

 

About Us:

 

Terumo Aortic is a global medical device company dedicated to advancing the next generation of products and digital solutions in the vascular and cardiovascular space. We believe that every patient deserves to have the integrity of their aortic function restored. Because each aorta is as unique as a fingerprint, we create technologies for aortic surgery designed to truly integrate with each patient’s precise anatomy, with approaches ranging from endovascular, hybrid, to surgical.

For more than 100 years, Terumo Corporation has contributed to society through healthcare — first in Japan and then worldwide. We are committed to enhancing patient care through innovation and excellence in business development.

 

Purpose and Objectives:

 

  • Strategic Marketing Leadership: Assume ultimate responsibility for ensuring that Terumo Aortic has an innovative marketing strategy that effectively drives the adoption of our products in target markets worldwide.
  • Comprehensive Marketing Oversight: Oversee downstream marketing, marketing communications, branding, event and conference planning, and sales training & education.
  • Leadership and Budget Management: Manage departmental budget and provide leadership to teams to ensure consistent behaviors and fulfillment of the company’s strategic goals.
  • Product Lifecycle Management: Develop, implement, and monitor marketing and selling strategies for all products, including product lifecycle management and the development and implementation of digital clinical and marketing platforms through both direct and indirect channels.
  • Market Analysis and Value Proposition: Track and analyze changes across the market landscape, customer needs, competitors, product trends, and pricing/reimbursement practices to create a product value proposition that addresses customer needs and adapts to changing market trends.
  • Team Development: Coach, mentor, and develop departmental associates globally, conducting performance management to build high-performing teams.
  • Financial and Quality Management: Manage and control expenditure with Marketing P&L responsibility, ensuring the operation of the quality system within the company.

 

Key Duties:

 

  • Global Marketing Leadership: Direct and control global marketing functions to achieve organizational goals.
  • Strategic Direction: Provide strategic direction and motivation to achieve targeted results.
  • Product Promotion & Marketing: Ensure products are promoted and marketed correctly, supporting the implementation of new products provided to the distributor network and direct sales and marketing forces.
  • Revenue and Profit Maximization: Evaluate distribution and product development opportunities to maximize revenue and profitability.
  • Expenditure Control: Manage and control departmental expenditure efficiently.
  • High-Level Relationship Management: Develop and maintain high-level relationships with key opinion leaders (KOLs).
  • Industry Knowledge: Stay updated with current practices in vascular, endovascular, and cardiac surgery.
  • Team Leadership: Provide leadership to teams to ensure consistent behaviors and progress towards business strategic goals.
  • Team Development: Develop and deliver high-performing teams through clear objective setting for both teams and individuals.
  • Quality System Operation: Ensure the operation of the quality system within the company.
  • Position in Organization:
  • Reports To: Chief Commercial Officer (CCO)
  • Direct Reports Include: Director of Marketing, Global Branding, Marketing Comms & Events Manager, US Training Manager, OUS Training Manager
  • Deputised by: Chief Commercial Officer
  • Direct Responsibility: Global Marketing
  • Internal Communication:
  • All functions within the company at all levels
  • International subsidiaries and sister companies
  • Terumo Corporate Management

 

Qualifications & Experience:

 

  • Essential: Undergraduate Degree in Marketing from an internationally recognized institution
  • Desirable: Postgraduate education from an internationally recognized institution
  • Essential: 5+ years of global marketing management experience, leading teams
  • Desirable: Experience in the endovascular and cardiac field
  • Extensive 1st, 2nd, and 3rd line management experience
  • Proven track record of implementing marketing campaigns and initiatives that resulted in increased sales, profitability, and developing high-performance teams
  • Solid experience in launching products regionally and/or globally
  • Extensive experience in global branding implementation and events planning and execution
  • Global P&L management experience
  • Demonstrated drive, leadership, and communication skills
  • Computer literate
  • Effective communication with a customer-centric approach
  • Multilingual proficiency